Last updated: 15 March 2026
betanovae Ltd is the data controller for the personal information we collect and process. We are a limited company registered in Ireland with registration number CRO253674, and our registered address is Patrick Street 35, Limerick V87 8023, Ireland.
We collect various types of personal data when you interact with our fitness trainer performance monitoring systems and services. The data we collect includes information you provide directly when using our contact forms, requesting information about our monitoring solutions, or engaging with our customer support team. This may include your name, email address, phone number, company information, and details about your fitness training practice and monitoring requirements.
We also collect technical information automatically when you visit our website, including your IP address, browser type, operating system, pages visited, time spent on our site, and referring websites. This information helps us understand how our website is used and improve our services accordingly.
We use the personal data we collect for several legitimate business purposes related to our fitness performance monitoring services. How we use your information depends on the specific services you use and your relationship with betanovae. We process your data to respond to your inquiries about our monitoring systems, provide customer support, deliver our performance monitoring services, and maintain our business relationship with fitness professionals.
We also use your information to improve our website functionality, analyse usage patterns, and develop better monitoring solutions for fitness trainers. When you consent to marketing communications, we may use your contact information to send you updates about our services, industry insights, and relevant fitness technology developments.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
For detailed information about the specific cookies we use and how to control them, please refer to our Cookie Policy.
Under the General Data Protection Regulation (GDPR), we process your personal data based on several legal grounds. For providing our fitness monitoring services and responding to your inquiries, we rely on our legitimate business interests and the necessity to perform contractual obligations. When we send marketing communications, we rely on your explicit consent, which you can withdraw at any time.
We may also process your data when required by law or to protect our legal rights and those of our customers.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your data with trusted service providers who assist us in operating our website, conducting our business, and providing our monitoring services, provided they agree to maintain the confidentiality of your information.
We may also disclose your information when required by law, to protect our rights, or in connection with a business transaction such as a merger or acquisition.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. For customer inquiries and support communications, we typically retain data for three years after the last contact. For active service relationships, we retain data throughout the duration of our business relationship and for seven years afterwards to meet our legal and regulatory obligations.
Marketing consent and associated data are retained until you withdraw your consent or we determine that the data is no longer relevant for our marketing purposes.
As a data subject under GDPR, you have several important rights regarding your personal data. You have the right to access the personal information we hold about you, request corrections to inaccurate data, and request deletion of your data in certain circumstances. You can also object to processing, request data portability, and withdraw consent where we rely on consent as the legal basis for processing.
To exercise these rights or if you have questions about how we handle your personal data, please contact us using the information provided below.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection principles.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When such transfers occur, we ensure appropriate safeguards are in place to protect your data, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms under GDPR.
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us regarding data processing, you can reach us through the following channels:
You also have the right to lodge a complaint with the Data Protection Commission of Ireland if you believe we have not handled your personal data appropriately.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you through our website or by other appropriate means. The "Last updated" date at the top of this policy indicates when the most recent changes were made.